Digital Marketing 2020 - 5 Steps that work!

Renew your marketing plan with these strategies.

Let's face it, the days of surface-level advertisements are gone! Today, brands are focussed on creating a relationship with their customer by leveraging digital marketing.

Optimize your brand's digital marketing plan with these simple (and easy) steps.

1. Use email

Email is a vital platform for business correspondence with your customers. Also, with consumers accessing their emails on mobile, email open rates have increased by 180% (since 2014) making email as a cost-efficient alternative to other forms of mobile notifications. Including email in your marketing strategy allows for opportunities to connect with your customers with personalized messaging that can be accessed across devices without a character limit that restricts you from conveying your message. Emails are not intrusive. More importantly, email is an opportunity to keep your brand on top of mind for your customer. Remember to prioritize your brand's personality and authenticity in your communications.

2. Go beyond offers and posts on social

Many brands are either all in or avoid social media marketing completely. While it is ideal for brands to jump with campaigns on one or two platforms at the most to generate leads and the opportunity to engage with your customer, it’s important to create content with the platform in mind. For Eg. Instagram and Facebook are completely different platforms with varying content that has higher engagement.

Also, let's talk about influencer marketing. Simply put, it's getting someone who engages with your target audience to market your service/product for you. From the beginning of time, influencers more trusted with their reviews compared to marketing communication directly from the company. According to the 2019 Influencer Marketing Survey, 89% of marketing teams have found influencer marketing better than alternative forms of marketing.

3. Get found with mobile-friendly content

With constantly updating trends in tech, it is vital to keep your SEO up to date to ensure that your brand is reaching your target demographic. It is recommended to update your SEO strategy once a quarter. Relook at your keywords and find a gear that works for you to generate leads over time.

Also, Staying ahead of the curve in digital marketing requires you (your brand) to be accessible across all digital platforms. Always check if your content is great looking both on mobile and desktop devices. To ensure your website is both optimized and mobile-friendly, for starters, look up Moz SEO blogs.

4. Video marketing!

Users enjoy the format and it allows brands to give an in-depth explanation about a product, service, or a response to a customer query.

"54% of customers want to see more video content from their favorite brand" - Hubspot

According to OptinMonster, video advertisers claim that they saw a 66% increase in qualified leads and a 54% increase in brand awareness.

5. Take advantage of the blogging movement

With new content every day, brands have the potential to increase visibility among the target demographic. Stay on top of the (digital marketing) game by blogging consistently.

"91% of consumers are more likely to buy from an authentic brand than a generic one"

Drive relevant traffic to your brand with authentic content that showcases your (brand's) personality that will resonate with your target audience and strengthen the bond between you (your brand) and your customers. Remember, each post you create increases your business's visibility online as it is one more indexed page on your website. Let SEO do the rest. Read point 3 again. Digital marketing strategies allow you to engage and connect with your audience. Let me know if you would like to add a few of your strategies to the list above in the comments section below.

Thank you

Yogesh Babu

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